워드프레스 홈페이지 기획하기 : 컨셉 잡기 & 메뉴구조 잡기

웹사이트 기획의 첫번째 단계는 사이트의 컨셉을 잡는 것입니다. 예를 들면 아래와 같이 표를 만드시면 됩니다. 기획표   위 표에서 보는 것과 같이 본 사이트는 사이트의 아이덴티티 즉, 차별성을 국내 최초의 워드프레스 포털사이트로 잡았습니다. 현재 워드프레스 사이트는 계속 생기고 있지만, 국내 워드프레스 사이트를 한번에 볼 수 있는 사이트는 없기에 기존에 카페, 페이스북 그룹 콘텐츠를 기반으로 구축하는 것을 1차 목표로 정하고 다양한 컨텐츠를 집대성해1.서 활성화 시킬 예정이고 워드프레스에 관한 토탈서비스를 제공하는 사이트로 확대시켜 나갈 계획입니다.   1) 사이트 메뉴구조도 만들기 사이트 메뉴는 웹사이트에서 가장 기본적인 구조를  만드는 것입니다. 메뉴구조도(Information Achitecture)는 주로 유사사이트를 벤치마킹하거나, 분석 설계 등을 통해서  사이트를 구축하고자 하는 주체자가 심혈을 기울여서 기획을 해야 합니다.   저희 워드프레스앤의 최초 메뉴구조도는 다음과 같습니다. 메뉴01     메뉴구조도에서  첫번째 대표메뉴를 전문용어로  1 depth 라고 합니다. 위에서 보면 [국내사이트], [해외사이트]…..등이 1depth 메뉴가 됩니다. 그리고 노란색으로 표시된 [추천테마], [추천플러그인]은 3depth가 됩니다. 메뉴구조도에서 가장 중요한 것은 사용자의 UI(편의성)이기 때문에 일반적으로  사용자들이 가장 자주 보는 메뉴를 왼쪽에 두고  차츰 우측으로 배치를 많이 하고 있습니다.     사이트를 일정기간 이상 운영하다보면 사용빈도가 낮은 메뉴들을 제거하고 새롭게 활성화 되는 메뉴를 추가할 필요가 있습니다. 저희도  사이트리뉴얼을 준비하면서 쇼핑몰이 가능한 테마로 변경하면서 메뉴구조드를 아래와 같이 변경했습니다.   메뉴02 저희 사이트를 보시면 알겠기만 현재 보라색 부분은 “글”  나머지는 대부분 페이지로 되어 있고, 커뮤니티는 게시판으로 구성했습니다. 결제가 가능한 페이지는 결제로 표시하고, 폼형태의 메뉴는 메뉴 아래에 배치를 했습니다.   위와 같이 메뉴구조도는 홈페이지 기획에서 매우 중요한 단계입니다. 웹기획에 대해서 좀더 자세히 배우고 싶으신 분은 저희 워드프레스앤에서 한달에 한번 강의하는 “웹기획, 온라인마케팅, 커뮤니티 기초강의”를  수강해보시기를 권장합니다. [☞웹기초 강의 내용 자세히보기]

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Comments (5)

  1. :

    워드프레스 홈페이지를 만들려는데… 컨셉 & 메뉴 구조도 예제를 보니 금방 따라 할 수 있겠어요. 감사합니다!~ ^^*

    • :

      네네…벤치마킹이 가장 좋은 방법이죠 ^^

  2. :

    역시 홍마리오님!! 나날이 업그레이드되는 워드프레스앤, 즐겨찾기 해두고 매일매일 방문하고 있습니다~ 즐거운 하루 되세요~~

    • :

      네..고맙습니다.

  3. :

    금방 시작한 단계라 어떻게 하는지 배우는중인데 좋은 정보 감사합니다.


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